Post by Christopher Long, Clara Thomas Archives and Special Collections Co-Op Student
What makes a logo iconic? What is it about a particular shape or image which instantly makes you think of a time or a place, an experience, or even an entire country?
Allan Robb Fleming seemed to have known the answer. Within a few decades [...]
In light of the approaching holidays, here's a selection from our Special Collections, a mail-order catalogue for Christmas cards from 1928. Provided to church and benevolent organizations, Mrs. A.A. Gutgesell credits her seventeen years in the novelty business that "...enable me to develop a line of merchandise which cannot be equalled for material, individuality, workmanship [...]
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