Tag Archives: graphic design

Traditional Christmas Greeting Cards: Mrs. Gutgesell's mail-order catalogue from 1928

In light of the approaching holidays, here's a selection from our Special Collections, a mail-order catalogue for Christmas cards from 1928.  Provided to church and benevolent organizations,  Mrs. A.A. Gutgesell credits her seventeen years in the novelty business that "...enable me to develop a line of merchandise which cannot be equalled for material, individuality, workmanship [...]